hope hope

I received this promotional e-mail today encouraging people to wear red to raise awareness of heart disease among women. I immediately noticed a few things:


Design critique:

  • “hope” appears twice.
  • “Surviving” is the only black word capitalized in the design. Why?
  • How does wearing red for one day “fight the No. 1 killer of women?” Convince me.
  • What is “shout louder” supposed to mean? I generally dislike shouting.
  • What is this red line to the left of “Go?” Is it supposed to be an “I?” if so, give it serifs so I can tell it apart from a vertical line.
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